NPR

How 'The Pet Revolution' Unleashed A New Top Dog In America

A new book argues we've seen a fundamental shift in the treatment of pets since 1998.
The dog takeover

If you're in the market for gourmet dog food these days, there are a lot of options for your pooch. I mean, if you've got bills to pay, you could buy a 20-pound bag of chicken flavor Pedigree kibble for $12. But Open Farm Pet offers a similar size bag of "Wild-Caught Salmon & Ancient Grains Dry Dog Food" for $72. Not only does it have wild salmon, it's got steel-cut oats, quinoa, chia seeds and "superfoods like coconut oil, pumpkin and turmeric."

Stella & Chewy's offers a 22-pound bag blend of raw lamb, beef, and venison kibble for $86 and an 8-pound box of "Grass-Fed Lamb Stew" for $70. The stew is "100% human grade," which is perfect for the discerning carnivorous canine. But if your dog is the ethical type, he or she can chow down on Wild Earth's vegan dog food. An 18-pound,

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