This Utah Adventure Town Wants To Put The Brakes On Promoting Itself
Tourists are visiting national parks and surrounding public lands in record numbers this summer, which is causing some overwhelmed national park gateway towns to rethink their promotion strategies.
Most mornings by about 8 a.m., the gates at Arches National Park in Utah close because all the parking lots are full and the trails are at capacity.
So, many tourists then spill out onto the surrounding federal public lands â those red rock canyons and river cut gorges that first put one of the West's adventure tourism capitols, Moab, on the map.
On a recent hot afternoon, swimming holes along a federal Bureau of Land Management trail east
