Our customers outperform their markets.
Jun 30, 2021
2 minutes
AutoTrader SA, a Naspers company, is the largest automotive marketplace in South Africa.
CONTEXT
When AutoTrader transitioned from a print-focused to digital-focused media organisation, competitors were able to offer uneducated customers what appeared to be the 'same' solution at reduced rates, despite AutoTraders' superior platform and functionality.
INTERVENTION
ThinkSales assisted AutoTrader in designing a new diagnostic, value-selling Customer Engagement sales process and trained the
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