Digital Photographer

On a misty MOOR

A professional photographer isn’t always a full-time one, and many successful image-makers find their time split between other creative outlets and endeavours. This is certainly the case with Matt Holland, a graphic designer, pro photographer and workshop leader. “For me, it’s the outdoors first, photography second,” Matt says. “If I go out and don’t get any photos, that doesn’t concern me. And it’s easy for me to say that, as for the last 20 years I have been a working expedition and outdoors leader, and as such I’ve always had a mindset of going for long walks in silly locations and daft weather for the sake of a night under canvas or muddying the boots.”

You could argue that every photographer needs a niche or a selling point, and Matt’s is an extensive knowledge of outdoor pursuits, and how to guide others to

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