John Erwin
Based in County Durham, John Erwin is a landscape and architectural photographer, specialising in images of Durham City and the surrounding area. As well as selling prints and calendars of his work, John has been commissioned by Waterstones, Glaxo Smith Kline, Durham University and more. johnerwin.co.uk
Peter Fenech meets John Erwin to find out how focusing on the market at a local level can yield the biggest rewards
It’s the dream of many photographers to turn professional one day – the culmination of years of practising our craft and learning to understand what makes a great image. Starting to earn a living from our passion seems like a logical next step.
However, the photography market is a tricky one to master and the nature of modern pro photography means that it can be a struggle to make working in a specialist genre a profitable endeavour. There are many artists competing for attention, all using the same cameras, lenses and software and all promoting their work on the same social media channels. With experience, it’s clear that versatility and diversity of skills are essential for success.
And yet, despite the odds, some photographers manage to make a living by sustaining thriving businesses
