Marketing yourself as a photographer can be a pain point for many of us. All the usual questions pop up – how do you do marketing? How do you book your next client? How do you make yourself stand out from the crowd? Although understanding these questions and finding the answers can seem both difficult and daunting, finding the right information that hasn’t been buried in the depths of a treasure trove of experience can be equally hard.
I always say that having a photography business is more about business than it is about photography. Of course, having the talent and skill is crucial for success but you need to think with a business head