Price: £1,599/$1,599
Website: fujifilm-x.com
The sudden overnight popularity of the X100V took everyone in the camera world a little by surprise, but none more so than Fujifilm, which has spent the time since scrambling to get enough copies in the hands of all the people who want one. Launched in 2020 as the fifth iteration of Fujifilm’s premium compact camera, it wasn’t until almost two years later when TikTok influencers sent the price of the Fujifilm X100V skyrocketing and its supply chain into freefall.
Hopefully, with some lessons learned and some more ambitious manufacturing targets, Fujifilm is back to give the