FOR SUSTAINING US AND THE PLANET

Lindsay McCormick

Founder and CEO, Bite Toothpaste Bits

While traveling for work as a TV producer two years ago, Lindsay McCormick grew horrified by the number of travel-size toothpastes she was throwing away and began tinkering with alternatives. “At the time, this was just a hobby,” she says. After buying a tablet making machine and selling her chewable product via Etsy and a website, McCormick was featured in a viral video. Her direct-to-consumer subscription business, Bite, did more) and the introduction of competing products from Colgate and Unilever, McCormick and cofounder and COO Asher Hunt have retained 100% ownership–enabling them to make environment-first choices about the product, such as jettisoning palm oil, that will give Bite an edge.