Influencer exits. Ban threats. Can TikTok weather the storm?
TikTok has been a lucrative part of 17-year-old Katie Feeney's life.
The Maryland teenager has 4 million followers on the popular app who enjoy watching her videos of opening up packages and performing dance moves. In a month, Feeney can make $12,000 on brand deals and promotions. But she fears that may soon dry up.
"I was really upset because I always knew that at some point TikTok probably wouldn't last, but I never thought it would be this soon," Feeney said. "Right when I'm starting to gain a huge following. ... It's super disappointing."
Feeney is among a growing number of influencers who are worried about TikTok's future as the social video app faces growing scrutiny from the U.S. government, rising competition from rivals such as Facebook and the defection of top level creators.
TikTok, owned by Chinese tech company ByteDance, has become a formidable force in the entertainment industry. The app launched in the U.S.
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