The story of TikTok: From Chinese phenomenon to global trend

By Marcos Schneider

In a time where the digital permeates our daily lives, TikTok has become an indispensable phenomenon that redefines the boundaries of culture, creativity, and communication. "The Story of TikTok: From Chinese Phenomenon to Global Trend" delves deep into the genesis and meteoric rise of this unique platform that has captivated billions in just a few years, revolutionizing the social media landscape.

From its humble beginnings as Douyin in China to its global dominance, this book narrates the captivating story of innovation, strategy, and unexpected success. Discover how 15 seconds have the power to ignite talents, set trends, and unite cultures. Immerse yourself in the world of algorithms reading our preferences and witness how TikTok became a playground for creative minds while also entering the focal point of political and societal debates.

However, beneath the frenzy of viral dances and challenges lies a deeper story about the future of digital communication and the unstoppable human urge for connection and expression. This book is not just a chronicle of TikTok's journey but also a reflection of our time and a glimpse into what may come in the digital world.

Join us on a fascinating journey through the world of TikTok and explore how an app shapes our global society and what it reveals about us, our desires, and our dreams.

• Language: English
• Publisher: BookRix
• Release date: Dec 4, 2023
• ISBN: 9783755462682

Book preview

Table of Contents

Foreword

1. Introduction

1.1 Unprecedented Popularity of TikTok in the World of Social Media

2. Beginnings in China: Douyin

2.1 Founded by ByteDance and Zhang Yiming

2.2 Douyin's Rapid Success in China

3. The Leap onto the International Stage

3.1 Development and Launch of TikTok

3.2 Acquisition of Musical.ly and its Integration into TikTok

4. The Magic of Short Video Format

4.1 The Secret Behind 15 Seconds

4.2 Creativity in a Nutshell: Trends, Dances, and Challenges

5. Global Boom and Diverse User Base

5.1 Rapid Worldwide Expansion

5.2 TikTok and its Diverse Communities

6. Algorithms and Personalization

6.1 The For You Feed and its Technology

6.2 Criticism and Praise for TikTok's Personalization

7. TikTok at the Center of Politics and Controversies

7.1 Privacy Concerns and National Security

7.2 Attempts at Bans and Company Responses

8. Monetization and the Role of Influencers

8.1 The Rise of TikTok Stars

8.2 Business Models and Advertising on TikTok

9. Recent Developments and Innovations

9.1 Expansion of Video Length and New Features

9.2 TikTok's Venture into E-Commerce

10. The Legacy of TikTok

10.1 The Culture of Virality and Spontaneity

10.2 TikTok's Influence on Music, Fashion, and Pop Culture

11. Summary and Outlook

11.1 TikTok's Growth and Ongoing Evolution

11.2 The Future of TikTok in a Constantly Changing Digital World

Afterword

Foreword

In the digital age we inhabit today, the landscapes of communication, culture, and consumerism are changing with breathtaking