NZBusiness+Management

FOR THE LOVE OF HEALTHY LIVING

On the day Jacinda Ardern announced New Zealand’s nationwide lockdown numerous customer emails suddenly appeared in Shyr Godfrey’s inbox, including one from Foodstuffs, all stating their expectations for ongoing product supply.

“That was both fortunate and frightening,” she recalls, “because we didn’t know what the future would bring.”

Luckily the nut-based products produced by Forty Thieves, the Hibiscus Coast-based company that she started with husband Brent in 2016, are regarded as essential food items.

Rather than facing declining sales, as many businesses did amongst all the panic-buying for staples, Shyr says their sales went crazy over the lockdown period.

At the time

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