Struggling to find a product that suited her children’s skin, and with a child suffering from eczema, Rascal + Friends’ Co-Founder (who has since left the business) gave up on trying to find the perfect nappy and instead, in a decidedly Kiwi fashion, decided to do it herself.
Partnering with her brother, who had been looking for a recession-proof business idea for a while, the pair set out in 2015 designing a product that suited her children’s needs.
In 2017, Nick Mowbray, founder of toy company Zuru was brought onboard to help the siblings take the business to the next level. It was then that they moved beyond being a small e-commerce business to being stocked by retailers.
