Inc.

Whom Are You Not Serving? Diversify Your Customer Base

Scott Shigeoka is GoDaddy’s entrepreneur-in-residence, providing guidance to the everyday entrepreneur. Through his creative studio, he tells stories across different media and is working on his first book, which will focus on the role of curiosity in our lives. Connect with him on Instagram @scottshigeoka.

Last year, I became the host of Made in America, an online documentary series on how low-income and minority entrepreneurs overcome barriers to build their businesses.

In making the first season’s four episodes, I met entrepreneur Sequoia Ferguson, who bought a box truck to convert her storefront clothing business into a store on wheels. I also met Consuelo Rosales, who cleaned houses to earn the money she needed to escape an unhealthy

You’re reading a preview, subscribe to read more.

More from Inc.

Inc.4 min read
The Business of Building a Better Future
Rohit Bhargava | INC.'S NON-OBVIOUS BUSINESS BOOKS The founder of the Non-Obvious Company, Rohit Bhargava is a trend curator and best-selling author of nine books. What vibe do people most want from their place of work? Answer: coffee shop cozy. This
Inc.6 min read
Steve Young Shares Lessons From the Private Equity Playbook With a First-Time Founder
Not many entrepreneurs have both professional football and private equity on their résumés. But Steve Young has always been something of an overperformer. During his 15-year career in the NFL, the Hall of Fame quarterback earned himself three Super B
Inc.1 min read
Swipe Right to Success
When growing her inclusive underwear brand, Woxer, Alexandra Fuente (above) turned to an unexpectedly effective casting strat egy. “For our first six months of business, we were on a shoestring budget,” she says. “We found models by sending Instagram

Related Books & Audiobooks