HITTING THE STREETS
Out of home is an adaptive channel covering anything from billboards to bus wraps to kiosks, intercepting people on their daily journeys and catching them no matter their media consumption habits. And with the help of technology, billboards like Tui’s 'Yeah Right' campaign of yesteryear have been brought into the future.
The basics haven’t changed – an eye-catching presence in a location-driven public space, but now IP-enabled digital screens mean interactive campaigns can be run on highways or city streets, malls or transit stations, 24 hours a day. The increasing digitisation and innovation in content means marketers are able to take their messages further, and
