ALL EYES ON ME?

In 2018, the number of available options for consumers to watch video content is truly staggering.

Long gone are the days when the whole family simply crowded around the television in the living room to watch whatever the national networks chose to broadcast. We are still watching broadcast TV, but we’re also consuming video on our phones, our tablets, our laptops – and in many cases, on two or three of these screens at once.

Of course, wherever there is a new kind of screen to watch video content, you can be sure advertising is going to be there as well.

But is there any difference in how – or where – we see an ad?

Here at TVNZ, we were curious about how