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Greenwashing 101

With the trend for all things natural booming, an explosion of products has created a world of chaos for consumers. How do we identify if a product is as good, clean and natural as it sounds on the label? What are some tricks to watch out for and how can we be more discerning as a consumer? Evaluating our own values for what we want out of a product is more important than ever so that we aren’t inadvertently being greenwashed.

It is now a time-consuming challenge to be a discerning consumer. Trusting a label at face value is impossible in a

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