Clean, Green and Beautiful…
The beauty world, like most other industries, has started making changes to reduce the impact it has on the environment. This does not only include how beauty products are packaged but also what ingredients goes into them; how these are sourced and what impact they have on the environment once they are used. So, what does it mean if a product is CLEAN, GREEN, ECO-FRIENDLY or CRUELTY FREE?
Understanding what these terms mean will ultimately help you decide what products satisfy your needs.
Many beauty products claim to be green or to use natural or botanical ingredients. These claims along with branding that uses natural imagery can easily lure one into believing that these products have the well-being
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