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    When the truth hurts

    Feb 11, 2019 2 minutes

    1. BRAND: BP

    MOMENT OF TRUTH: DEEPWATER HORIZON RIG (2010)

    After spending more than $200 million on marketing to improve its brand image, BP was dealt a catastrophic blow in 2010 when one of its rigs exploded. The disaster at the Deepwater Horizon rig in the Gulf of Mexico killed 11 workers and saw more than three million barrels of crude oil released into the ocean, killing wildlife and ruining

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