A NEW CHAPTER

Max has been part of the New Zealand retail landscape since 1986, a pillar of the country’s malls and regional high streets. For many Kiwi women, it was their trusted source of everything from workwear to casual separates and the “going out” tops that defined the 2000s.

Before the advent of online shopping, the brand was a dependable (and affordable) source of womenswear – and it was local. Proudly so. There were billboards starring iconic Kiwi models such as Ngahuia Williams, bearing the brand’s then slogan: “Women’s Republic of New