Joining Rockit in 2020 presented itself as the ultimate marketing challenge – to market a commodity-based product and turn it into a global consumer brand. Marketing a commodity really determines how good you are as a marketing team, and having always worked for big brands such as Les Mills International, Orca, Steinlager Pure, PushPay and Fisher & Paykel and as an owner of an agency, it was a great opportunity to showcase both my own, and the team’s marketing prowess.
I came into the business with a clear vision and challenge I’d set for myself: to grow a team and brand out of Hawke’s Bay that could take our snack-sized Rockit apples to the world. Our initial team of two had a world-beating attitude
