AJE
POISED FOR GLOBAL DOMINATION
The details are still under wraps, but it’s safe to say that Edwina Forest and Adrian Norris’s label Aje will soon see the kind of success it’s achieved here replicated overseas, as they focus on international moves after 14 years in business. “Tough femininity, raw beauty and effortless cool,” is how Forest describes the label’s visual calling card, which will be on show at this year’s Australian Fashion Week. After a year spent building their activewear offshoot Aje Athletica on home soil, and a successful pop-up at the prestigious Harrods in London in February, their sights are now set on the US market. “To be recognised as a brand with a strong handwriting and a unique design code that allows us to have an independent voice within the
