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  • ASIAN Geographic

    Outstanding Local Brands of Asia

    Oct 07, 2019 4 minutes

    Roaring from Empires to Estates

    SINGAPORE

    Tiger Balm (Haw Par Corporation)

    From the southernmost island of New Zealand to some of the northernmost cities of Norway, Tiger Balm has roared its way through the homes and hearts of cities from East to West. With beginnings in the ancient courts of the Chinese empire to a small medicine shop in Burma called Eng Aun Tong, Tiger Balm was the brainchild of Aw Chu Kin, who originally concocted and had been selling the extraordinary formula in the late 1800s. His legacy then lived on through his two sons, Aw Boon Haw and Aw Boon Par, whose names aptly translated to “gentle tiger” and “gentleleopard” respectively.

    Soon after, the two gentle giants brought the business over to Singapore, where it won the hearts

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