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  • NZBusiness+Management

    HUMANITY champions

    Jan 16, 2020 4 minutes
    BY GLENN BAKER

    Four years ago Samantha Gadd embarked on a total rebrand of her highly successful Deloitte Fast 50-performing HR business. To pivot away from only focusing on the limited ‘risks and policies’ side of HR, which doesn’t help organisations grow, and move directly into the domain of employee experience – which is proven to have a major impact on the growth of all size businesses.

    It was goodbye HR Shop, which had served her well, and hello Humankind.

    Changing the brand and becoming a fully-fledged professional services business changed everything – even, ultimately, Samantha’s entire team.

    It was a massive

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