make a profit
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1 DEVELOPING BUSINESS LEADS
Running a business with no specific clientele is like riding a horse without reins. Therefore, developing business leads means targeting and attracting the right clientele. Jael Amara, a research and gender consultant with Consumer Options, outlines several ways of developing business leads.
Firstly, directly engage with potential clients since you can choose what you need to tell them in the conversation at hand. “When you meet physically, you can put the right emotions into what you are saying. If there is anything like a passion-meter, the potential customer will instantly make a decision on whether to buy or not.”
Secondly, Amara says current customer referrals are among the best means to get more business leads. “Someone already believes in you. They know you can do the job. Nobody refers someone to a person they are doubting,” she says.
Are we about to see the end of the ‘old-fashioned’ networking sessions? “Not at all,” she says. “While Covid-19 may have pushed us to online forums, the power of human interface cannot be replaced. It's human nature to want to be with people and learn from them. Network with a goal to build the
