Recession-Proof Your Business
survived the Great Recession by making his business as boring as possible. In 2007, the founder and CEO of Expensify was trying to launch a prepaid debit card that would enable—and hopefully encourage—charitable giving to panhandlers in San Francisco. But, as forecasts of economic turmoil mounted, investors were interested only in ideas that sounded “sane and reasonable,’’ he says. So Barrett started pitching the safest related
