Three square meals? That was then. The maker of Oreos and Ritz aims to be a 'snacking powerhouse' now
The world is snacking. And Mondelez International, the food giant behind megabrands Oreos and Ritz, is angling to be a "snacking powerhouse" ready with the right cookie, cracker or nutritious cluster to fuel people through their days.
In its first state-of-snacking report, released last month, Mondelez reported that 60% of adults, and 70% of millennials, said they prefer to eat many small meals a day rather than a few large ones. Their snack choices are driven primarily by convenience and quality, and 8 in 10 said they want healthy, balanced bites.
The report, based on a Harris survey of 6,000 people across 12 countries, came a year after Mondelez launched SnackFutures, an innovation and venture arm dedicated to developing next-generation snacks. This week Mondelez announced the hiring of
