How This Founder Raised Venture Capital -- Before She Built Her Debut Product
Interior designer Nicole Gibbons knew she could create a better interior paint brand. She also knew she couldn't bootstrap the process.
by Stephanie Schomer
Dec 01, 2019
2 minutes
As an interior designer, Nicole Gibbons was used to friends asking for decorating advice. And in 2016, one needed help selecting paint, so Gibbons consulted a well-regarded website -- and found it impossible to navigate. The lightbulb went off: She could create a direct-to-consumer paint brand that offered a curated range of colors, an algorithm to point business was already a full-time job, so Gibbons didn’t move forward until, she says, “I woke up on New Year’s Day 2017 and was like, .” Here’s how she went on to build , before she ever had a product to sell.
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