Tiffany CEO says millennials are buying diamonds — just not the way their parents did
Even if you can't afford to buy a diamond ring at Tiffany & Co.'s Michigan Avenue flagship, you can watch one being made. It's part of a temporary exhibit showing customers how a diamond goes from a rock to a finished piece of jewelry.
Tiffany CEO Alessandro Bogliolo was in town recently to launch the exhibit, which will remain at the Chicago store for six months. He talked about what the 182-year-old luxury jewelry retailer is doing to attract a new generation of
