The New Frontier
The luxury buyer of today is a tough nut to crack. Not only does she have global access to products and information that informs her every purchase, she is also a distrusting consumer who expects full transparency across the value chain. The fashion industry suffers most from this trust deficit, but the jewellery industry comes in a close second.
Most of us have been led to believe that you can’t ask a jeweller for the provenance of its jewellery. It’s a trade secret, they say. The truth is, your jeweller probably doesn’t even know the answer. When a jeweller makes an order of polished diamonds from
