Remember Slice Soda? It's Back -- But Very Different.
Why these entrepreneurs bet on nostalgia for the old soda brand.
Remember Slice?
Not the pizza. Not the Grandmaster Slice hip-hop guy.
The soft drink.
Even an answer of “kinda sorta” could mean money in the can for the people bringing back Slice, the ’90s pop. The twist: It won’t (sorry, diehards) deliver that sinfully sweet blast of sugary, citrusy nostalgia -- nor will it be made by PepsiCo. The Slice hitting the shelves in early 2019 is a 25-calorie sparkling water made purely with organic juice, and it’s based on a bet by two eagle-eyed entrepreneurs who wrested the trademark away from its original owner: Given how important has become, their theory goes, a startup can gain an instant advantage in the marketplace if it’s using a brand
