YouTube Stars Are Being Accused of Profiting Off Fans’ Depression

Some of YouTube’s biggest stars have found themselves embroiled in controversy over videos that critics say allow them to profit off fans struggling with depression.

Over the past year, mental health and burnout have become big topics in the YouTube community. Stars like Philip DeFranco and Shane Dawson have posted heartfelt videos about their struggles with depression, encouraging fans to get help with their own issues. At the end of each video, they promote an online counseling service called BetterHelp, and include a referral link that earns them money every time a fan clicks the link and signs up.

me holding my emotional baggage. 🤗 on a serious note, thank for sponsoring today’s video and for making a service for people like me who get anxiety about going to a therapist office. if you want help and want to give it a try go to ❤️

— Shane Dawson (@shanedawson)