Phil Rosenthal: Can NBC, up in Olympics ad money but down in viewers, still bank on Games?

And so it is over. The Pyeongchang Winter Olympics are officially done. NBC aired its taped highlights of the closing ceremony, and Johnny Weir appeared out of exclamation points.

Ironically, the strongest memories from NBC's abridged telecast of the grand finale weren't of athletes decked out in colorful gear and having a good time. The stars who had carried the previous 2 1/2 weeks were eclipsed in the closing extravaganza by K-pop music stars: the group EXO in white and singer CL in black.

In the black of another kind, by its own account, was NBC, continuing a profitable streak it has claimed