Everand Logo

Welcome to Everand!

  • Los Angeles Times

    Despite historic ratings low for the 2022 Winter Games, NBCUniversal remains bullish on Olympics

    by Stephen Battaglio, Los Angeles Times Feb 23, 2022 4 minutes
    Kamila Valieva of Team ROC falls during the women's free skate during the Beijing 2022 Winter Olympic Games at Capital Indoor Stadium on Feb. 17, 2022, in Beijing.

    NEW YORK — Faced with the lingering effects of a global pandemic, empty stands and a politically fraught situation in Beijing, NBC Sports was prepared for the worst with the Winter Olympics, and from a TV ratings standpoint that’s what it got.

    The 2022 Winter Olympics averaged 11.4 million viewers across NBC’s networks in prime time, a 42% decrease from the 2018 Winter Games in Pyeongchang, South Korea. It’s the second consecutive set of Games to hit a record low. The 2020 Summer Games held in Tokyo last July delivered 15.5 million TV viewers over 17 days, down 42% compared to 2016.

    Even with the steep decline, NBC Sports Group Chairman Pete Bevacqua said

    You’re reading a preview, subscribe to read more.

    More from Los Angeles Times

    Los Angeles Times4 min read
    A Guide To Everyone Taylor Swift Sings About In 'Tortured Poets Department' — And Their Reactions
    Taylor Swift didn't hold back on calling everyone out on her newest album, "The Tortured Poets Department," and the reactions are rolling in. The surprise double album was released in two parts on April 19, giving exuberant Swifties plenty of materia
    Los Angeles Times4 min read
    Stagecoach And Coachella Fans Leave Behind Tons Of Camping Gear, Clothes, Food. Here's What Happens To It
    LOS ANGELES — Once music fans file out of the Empire Polo Grounds in Indio at the end of the Stagecoach and Coachella festivals, the work begins for charitable organizations who turn the discarded clutter — more than 24 tons of it strewn throughout t
    Los Angeles Times4 min readPopular Culture & Media Studies
    Commentary: Does Social Media Rewire Kids’ Brains? Here’s What The Science Really Says
    America’s young people face a mental health crisis, and adults constantly debate how much to blame phones and social media. A new round of conversation has been spurred by Jonathan Haidt’s book “The Anxious Generation,” which contends that rising men

    Related Books & Audiobooks