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    COMCAST HOPES FOR A TV WINDFALL FROM SUPER BOWL, OLYMPICS

    Jan 26, 2018 3 minutes

    Comcast’s NBC is airing both the Super Bowl and the Olympics in February, a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it’s paying for both events.

    NBC is banking heavily on these sports events since traditional TV ratings have slumped in recent years. Live sports are marquee TV events that draw most of the largest TV audiences, but even those ratings have declined. More Americans are dumping their cable packages — Comcast lost 33,000 video customers in the fourth

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