Boardriders' acquisition of Billabong could help company expand its global focus
The splashy neon logos and beachy vibe of brands Billabong and Quiksilver ruled the U.S. fashion scene in the 1990s and early 2000s, when teens across the country wanted to channel surfer culture.
In time, the boom subsided, and American teens moved on to the next big trend. Now with the acquisition of Australia's Billabong International Ltd., Huntington Beach surfwear and active apparel company Boardriders Inc. - owner of the downsized Quiksilver brand, which has reduced
