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    Alberto Perlman

    The co-founder of Zumba Fitness discovered a massive exercise craze—now practiced by 15 million people around the world—where no one else thought to look
    by JEFF BERCOVICI Feb 01, 2018 1 minute
    A DIFFERENT PERSPECTIVE Respect for others is a big part of the culture at Zumba Fitness, says co-founder Alberto Perlman. To drive that point home, the company has a saying: “Ego is not your amigo.”

    Your background is in technology, but in 2001 you teamed up with a fitness instructor, Alberto “Beto” Perez. How do you tell an idea that’s crazy from one that’s just out of the ordinary?

    Zumba was

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