NPR

Why Whole Foods' Small Suppliers Think Amazon Will Be Good For Them

The small companies that gave Whole Foods its local-food image are relieved to see Amazon taking over. But their hopes may collide with the online retailer's cost-cutting tactics.
Indea Leo of Lillabee baking hopes that Amazon buying Whole Foods will be good for her business. "We think there is going to be a lot of exciting possibilities of bypassing the shelf altogether and reaching a wider customer base."

The last few months have not been easy ones for the small companies that supply Whole Foods with quinoa and kale. As big investors demanded a shake-up at the company, maybe even a takeover by a much bigger supermarket chain, Janey Hubschman felt that the fate of her own company, Epicurean Butter, was also at stake.

"The fact that their sales have not been great affects every single product that is in Whole Foods, and their reputation affects everything that is

You’re reading a preview, subscribe to read more.

More from NPR

NPR3 min readAmerican Government
Who Is Hope Hicks, The Former Trump Adviser Testifying In New York Criminal Trial?
Hope Hicks was a communications director for the Trump White House and prosecutors may question her on her knowledge of the deals made during his first presidential run.
NPR4 min read
'Hacks' Season 3 Is Proof That Compelling Storylines And Character Growth Take Time
Ava (Hannah Einbinder) and Deborah (Jean Smart) have both grown a lot since we first met them in Season 1. It's a reminder that shows need breathing room to achieve satisfying development.
NPR4 min read
'Dance Your Ph.D.' Winner On Science, Art, And Embracing His Identity
Weliton Menário Costa's award-winning music video showcases his research on kangaroo personality and behavior — and offers a celebration of human diversity, too.

Related Books & Audiobooks