Fast Company

27 | HYPEBEAST

For uniting sneakerheads into a lucrative demographic
Ma transformed his former blog into a public company with the debut of Hypebeast on the Hong Kong stock exchange last year.

“In the world of hype, in the world of cool, you need to be the coolest platform selling the coolest products,” says Kevin Ma, the unflappable founder of the Hong Kong–based

You’re reading a preview, subscribe to read more.

More from Fast Company

Fast Company1 min read
46 uncommon
WHEN ELECTRONIC ARTS NEEDED TO REBR AND ITS $2 BILLION soccer vedio game FIFA after a financial dispute with the global sport's governing body, it tapped the London-based agency Uncommon for the job—perhaps the most daunting marketing challenge of la
Fast Company2 min read
Green Energy's Sleeper Cells
BATTERIES ARE HOT right now—like really, really hot. Long--lasting, durable, and lightweight storage devices will be an essential part of the global energy transition, yet the tendency of lithium-ion cells to catch fire and explode is only one issue
Fast Company2 min read
49 campus
WITH STUDENT LOAN DEBT BALlooning into a $1.8 trillion crisis, education entrepreneur Tade Oyerinde has developed an affordable alternative to a traditional four-year degree. In 2022, he launched Campus, the first national online community college. W

Related Books & Audiobooks