Inc.

Sheila Lirio Marcelo

The founder and CEO of Care.com has grown her tech-savvy babysitting agency into a public company that generates $139 million in annual revenue by connecting families with caregivers
WIDE REACH “Often, people think of care as a gender issue, or a soft issue,” says Sheila Lirio Marcelo, who launched Care.com in 2006. “In fact, it’s an imperative for our global economy.”

What was some good early advice you got, and how did it serve you?

I was racking my brain about whether starting Care.com was the right thing. A mentor of mine said, “Sheila, you’ve got to

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