Inc.

Who Sent You?

A customer-referral program can be an easy, low-cost way to boost sales

Erin Condren knew her artistic day planners might not leap out at online shoppers, so she offered her best customers a deal: If they sent potential business her way through links on their own websites, she’d give those loyal customers a credit toward future purchases each time a referred customer created

You’re reading a preview, subscribe to read more.

More from Inc.

Inc.4 min read
The Business of Building a Better Future
Rohit Bhargava | INC.'S NON-OBVIOUS BUSINESS BOOKS The founder of the Non-Obvious Company, Rohit Bhargava is a trend curator and best-selling author of nine books. What vibe do people most want from their place of work? Answer: coffee shop cozy. This
Inc.6 min read
Steve Young Shares Lessons From the Private Equity Playbook With a First-Time Founder
Not many entrepreneurs have both professional football and private equity on their résumés. But Steve Young has always been something of an overperformer. During his 15-year career in the NFL, the Hall of Fame quarterback earned himself three Super B
Inc.1 min read
Swipe Right to Success
When growing her inclusive underwear brand, Woxer, Alexandra Fuente (above) turned to an unexpectedly effective casting strat egy. “For our first six months of business, we were on a shoestring budget,” she says. “We found models by sending Instagram

Related Books & Audiobooks