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  • Newsweek

    Trying to Stand Out

    Apr 08, 2022 3 minutes
    by MEGHAN GUNN
    Photograph by
    PETER SCHREIBER

    BRANDS ARE OFFERING MORE than just freebies and cash rewards to get customers to stay put these days. “Probably the biggest trend has been to go from a strict ‘buy this, get that’ to a more experiential, lifestyle kind of focus,” says Howard Schneider, who has worked in the brand loyalty space for over 20 years and helped pioneer programs at companies like Hilton Hotels and Neiman Marcus.

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