What Founders Must Choose
When you decide to launch a business, you’re also changing how you live
I MEET WITH A STEADY stream of budding entrepreneurs itching to start their first business, and they all have great visions of the company they’re going to build. Very few, however, have answered the most critical question they face before committing themselves to a particular path: Do they really want the kind of life they’re going to have to live while they attempt to realize their dreams?
