How I Got People to Buy the Weather
Joel Myers launched AccuWeather in 1962 with one client and turned it into a weather-forecasting juggernaut with revenue of more than $100 million. Some of the world’s largest companies are clients now, but it took him a decade to convince businesses that buying his forecasts was a worthwhile investment.
NO ONE wanted to buy weather reports when I started the business 54 years ago, because they could get them free on the radio. The technology I had
