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  • TIME

    How the NBA stole the summer spotlight

    by Sean Gregory Jul 16, 2016 2 minutes
    Superteams—like Wade, James and Bosh in Miami; and Curry, Durant and Thompson at Golden State—produce big ratings

    JUST HOW DEEP ARE THE NBA’S HOOKS IN THE CONSCIOUSNESS of American sports fans? Consider July 4, when social media and sports talk radio were lit up not by the on-court action at Wimbledon or debate over pennant races in America’s notional national pastime but by a business decision in a sport whose season won’t begin until late October. When free-agent basketball star Kevin Durant used America’s birthday to

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