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    LZ Granderson: The NBA's transition from marketing superstars to super teams

    by LZ Granderson, Los Angeles Times Jul 06, 2019 4 minutes

    LOS ANGELES - The Boston Celtics beat the Los Angeles Lakers in Game 7 of the 1966 NBA Finals, the same year David Stern began working with the league as outside counsel.

    In 1984, the year David Stern took over as commissioner, the Celtics again beat the Lakers in seven games to win the championship. There were eight eventual Hall of Famers battling for the title in 1966. There were nine in 1984.

    Strangely enough, there weren't any "super teams" present and no one player did it by themselves.

    Stern is credited with building the NBA into the

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