Entrepreneur

What This Business Owner Did to Get His Team Out of a Sales Rut

A little friendly competition translated into a big jump in sales.
Source: Shutterstock.com

Brian Brady was doing everything he could to motivate the 30 salespeople he employs at his six Wireless Zone franchises in Virginia. Every few months he’d run sales contests and put up prizes like cruise vacations, iPads and gift cards. But no matter how lavish the rewards or how much excitement he tried to generate, the contests failed to result in significant extra sales. 

“You always have

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