Entrepreneur

Welcome to the 'Hood

A social network that verifies local users' identities attracts $100 million in funding
Hello, neighbor: Nextdoor founders (from left) Nirav Tolia, Sarah Leary and Prakash Janakiraman.

Social networks are a dime a dozen. So what prompted venture capitalists to kick in more than $100 million to back Nextdoor, which allows users to connect with others in their neighborhoods? In a word, prequalification.

, launched in 2011, is built around technology that confirms that people are who they say they are, and the assumption is that they

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