Facebook users have been giving away their data for a decade. Is it too late to get our privacy back?

Facebook users have been pouring personal data into the social media platform for more than a decade, often without realizing what they were giving up.

When third-party games or quizzes came along, users jumped on board with those too. Many of them were free, but what some users didn't realize - or didn't care about - was that they were paying with their personal data.

Now, concerns about sharing every aspect of life on social media are coming to a head amid reports that a political consulting firm hired by President Donald Trump's campaign allegedly used ill-gotten Facebook data in an effort to influence voter behavior. Users are weighing whether to quit the social media platform and calling for greater online privacy protection.

But experts say those concerns won't be enough to change the behavior of the masses. Social media have become ubiquitous, and many