Entrepreneur

How to Name a Franchise

What's in a name? When it comes to franchising, a lot of goofy stuff.
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So you've decided to start a franchise? Great! You'll need to contact a franchise attorney or consultant; get your Franchise Disclosure Document and operations manual in order; and top it all off with loads of research and other preparation. But before any of that, you've got one important question to answer: What will your franchise be called?

If you're stumped when it comes to conjuring up what you hope will become a household name, here are a few simple guidelines, courtesy of the franchises appearing in this year's Franchise 500©.

Want to lend some instant authority to your operation? Just take whatever service you offer and add "Mr." to, , , , and --all guys who by their very monikers sound like you can count on them to get the job done. Weed Man and Rooter-Man can be found on our list as well.

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