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    Your Author Business Plan: Take Your Author Career To The Next Level
    Productivity for Authors: Find Time to Write, Organize your Author Life, and Decide what Really Matters
    How to Make a Living with Your Writing Third Edition: Turn Your Words into Multiple Streams Of Income
    Audiobook series6 titles

    Books For Writers Series

    Written by Joanna Penn and Mark Leslie Lefebvre

    Narrated by Joanna Penn, Mark Leslie Lefebvre and Caroline Holroyd

    ()

    About this series

    Do you want to sell more books and reach more readers?

    Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

    If you don’t know much about marketing, don’t worry. We all start with nothing.

    I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

    Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 86 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

    Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

    How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

    There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

    It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.


    In this completely updated Third Edition, you’ll discover:

    PART 1 Marketing Principles

    Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement

    PART 2: Your Book Fundamentals

    Prerequisites

    LanguageEnglish
    PublisherCurl Up Press
    Release dateMar 14, 2021
    Your Author Business Plan: Take Your Author Career To The Next Level
    Productivity for Authors: Find Time to Write, Organize your Author Life, and Decide what Really Matters
    How to Make a Living with Your Writing Third Edition: Turn Your Words into Multiple Streams Of Income

    Titles in the series (6)

    • 3

      How to Make a Living with Your Writing Third Edition: Turn Your Words into Multiple Streams Of Income
      How to Make a Living with Your Writing Third Edition: Turn Your Words into Multiple Streams Of Income

      How to Make a Living with Your Writing Third Edition: Turn Your Words into Multiple Streams Of Income

      Joanna Penn
      5/5 - 19 ratings
      5/5 - 19 ratings

      Do you want to make a living with your writing? Do you want to turn your words into multiple streams of income?  I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself. If you love to create and you’re ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words.  Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it’s just about knowing what’s out there in order to find what’s right for you.  Part 1: How to Make Money with Books 1.1 Your publishing options and how the industry has changed 1.2 Your book is a valuable intellectual property asset 1.3 Traditional publishing 1.4 Self-publishing or becoming an indie author 1.5 Write more books 1.6 Write books that people want to buy 1.7 Publish in multiple formats 1.8 Publish globally 1.9 Sell direct to your audience 1.10 Market your booksPart 2: How to Make Money with your Writing in Other Ways 2.1 Your author ecosystem 2.2 Affiliate income 2.3 Crowdfunding, patronage and subscription 2.4 Professional speaking, teaching, performing, and live events 2.5 Online courses 2.6 Advertising and sponsorship 2.7 Physical products and merchandise 2.8 Freelance writing and ghostwriting 2.9 Consulting or coaching 2.10 Author services 2.11 Other ways to make money with your writing The transition to making a living with your writing

      Do you want to make a living with your writing? Do you want to turn your words into multiple streams of income?  I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself. If you love to create and you’re ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words.  Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it’s just about knowing what’s out there in order to find what’s right for you.  Part 1: How to Make Money with Books 1.1 Your publishing options and how the industry has changed 1.2 Your book is a valuable intellectual property asset 1.3 Traditional publishing 1.4 Self-publishing or becoming an indie author 1.5 Write more books 1.6 Write books that people want to buy 1.7 Publish in multiple formats 1.8 Publish globally 1.9 Sell direct to your audience 1.10 Market your booksPart 2: How to Make Money with your Writing in Other Ways 2.1 Your author ecosystem 2.2 Affiliate income 2.3 Crowdfunding, patronage and subscription 2.4 Professional speaking, teaching, performing, and live events 2.5 Online courses 2.6 Advertising and sponsorship 2.7 Physical products and merchandise 2.8 Freelance writing and ghostwriting 2.9 Consulting or coaching 2.10 Author services 2.11 Other ways to make money with your writing The transition to making a living with your writing

    • 12

      Your Author Business Plan: Take Your Author Career To The Next Level
      Your Author Business Plan: Take Your Author Career To The Next Level

      Your Author Business Plan: Take Your Author Career To The Next Level

      Joanna Penn
      5/5 - 14 ratings
      5/5 - 14 ratings

      You are an author. You turn ideas into reality in the shape of a book.  You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation. I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey. Part 1 covers your business summary and author brand, taking you through the process of deciding the overall direction for what you want to achieve and who you want to serve. Part 2 goes into the production process around your writing, publishing and licensing, products and services. Part 3 covers your marketing strategy and author eco-system. Part 4 goes into the financial side of your business, from mindset to revenue and costs, as well as paying yourself now and into the future. The final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline. It's time to take your author career to the next level. Let's get started on your business plan.

      You are an author. You turn ideas into reality in the shape of a book.  You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation. I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey. Part 1 covers your business summary and author brand, taking you through the process of deciding the overall direction for what you want to achieve and who you want to serve. Part 2 goes into the production process around your writing, publishing and licensing, products and services. Part 3 covers your marketing strategy and author eco-system. Part 4 goes into the financial side of your business, from mindset to revenue and costs, as well as paying yourself now and into the future. The final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline. It's time to take your author career to the next level. Let's get started on your business plan.

    • 10

      Productivity for Authors: Find Time to Write, Organize your Author Life, and Decide what Really Matters
      Productivity for Authors: Find Time to Write, Organize your Author Life, and Decide what Really Matters

      Productivity for Authors: Find Time to Write, Organize your Author Life, and Decide what Really Matters

      Joanna Penn
      4/5 - 53 ratings
      4/5 - 53 ratings

      Do you want to write more but feel frustrated at your lack of time? Are you doing ‘busy’ work instead of moving toward your creative goals? Is your To-Do list overwhelming? It’s time to stop, reassess and take control of your time. This book will help you discover the path to becoming a productive writer. Learn how to: Identify what’s really stopping you from reaching your goals Say no and set boundaries for others — and for yourself Find more time to write Make the most of your writing time Dictate your words for a more efficient and healthy writing life Use outsourcing to buy yourself more creative time Work with co-writers to produce more books Use tools for specific aspects of productivity Focus on physical and mental health to boost your productive time I’ve been writing and publishing for over a decade and in this book, I’ll share my lessons learned in order to help you become more productive and, hopefully, save you time, money and heartache along the way. If you want to become a more productive writer, download a sample or buy now.

      Do you want to write more but feel frustrated at your lack of time? Are you doing ‘busy’ work instead of moving toward your creative goals? Is your To-Do list overwhelming? It’s time to stop, reassess and take control of your time. This book will help you discover the path to becoming a productive writer. Learn how to: Identify what’s really stopping you from reaching your goals Say no and set boundaries for others — and for yourself Find more time to write Make the most of your writing time Dictate your words for a more efficient and healthy writing life Use outsourcing to buy yourself more creative time Work with co-writers to produce more books Use tools for specific aspects of productivity Focus on physical and mental health to boost your productive time I’ve been writing and publishing for over a decade and in this book, I’ll share my lessons learned in order to help you become more productive and, hopefully, save you time, money and heartache along the way. If you want to become a more productive writer, download a sample or buy now.

    • 13

      The Relaxed Author: Take The Pressure Off Your Art And Enjoy The Creative Journey
      The Relaxed Author: Take The Pressure Off Your Art And Enjoy The Creative Journey

      The Relaxed Author: Take The Pressure Off Your Art And Enjoy The Creative Journey

      Joanna Penn
      5/5 - 9 ratings
      5/5 - 9 ratings

      Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things — which the authors themselves regularly write and talk about — it's also important to recognize that your author journey is a marathon, and not a sprint. Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way. This book is a collection of tips on how to be a more relaxed author — and return to the love that brought you to writing in the first place.  Includes: Relaxed Writing, Relaxed Publishing, Relaxed Marketing, and Relaxed Business.

      Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things — which the authors themselves regularly write and talk about — it's also important to recognize that your author journey is a marathon, and not a sprint. Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way. This book is a collection of tips on how to be a more relaxed author — and return to the love that brought you to writing in the first place.  Includes: Relaxed Writing, Relaxed Publishing, Relaxed Marketing, and Relaxed Business.

    • 14

      How to Write a Novel: From Idea to Book
      How to Write a Novel: From Idea to Book

      How to Write a Novel: From Idea to Book

      Joanna Penn
      5/5 - 10 ratings
      5/5 - 10 ratings

      Writing a novel will change your life. It might not be in the way that you expect, but when you hold your book in your hand and say, “I made this,” something will shift.  The process of getting to that point will light a spark in your creative soul and help you discover unexpected aspects of yourself. It will be one of the things you are most proud of in your life. I’m Joanna (J.F.) Penn, award-nominated, New York Times and USA Today bestselling author of 18 novels and novellas with nearly a million books sold in over one hundred countries. This book will help you write your first novel, or improve your creative process so you can write more books and reach more readers. It covers mindset, ideas and research, plotting/outlining and discovery writing, aspects of craft from character to setting to voice and much more, how to write a first draft, and work through an editing process to a finished book.  If you want to (finally) write your novel, then buy How to Write a Novel today.

      Writing a novel will change your life. It might not be in the way that you expect, but when you hold your book in your hand and say, “I made this,” something will shift.  The process of getting to that point will light a spark in your creative soul and help you discover unexpected aspects of yourself. It will be one of the things you are most proud of in your life. I’m Joanna (J.F.) Penn, award-nominated, New York Times and USA Today bestselling author of 18 novels and novellas with nearly a million books sold in over one hundred countries. This book will help you write your first novel, or improve your creative process so you can write more books and reach more readers. It covers mindset, ideas and research, plotting/outlining and discovery writing, aspects of craft from character to setting to voice and much more, how to write a first draft, and work through an editing process to a finished book.  If you want to (finally) write your novel, then buy How to Write a Novel today.

    • How To Market A Book: Third Edition
      How To Market A Book: Third Edition

      How To Market A Book: Third Edition

      Joanna Penn
      5/5 - 21 ratings
      5/5 - 21 ratings

      Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 86 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: PART 1 Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement PART 2: Your Book Fundamentals Prerequisites

      Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 86 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: PART 1 Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement PART 2: Your Book Fundamentals Prerequisites

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